waughfit (u.s.)
The Ultimate Fitness App for Strength, Mobility, and Transformation
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problem
Modern fitness enthusiasts and individuals seeking to improve their posture and mobility face significant barriers to achieving their goals. From chronic pain and poor movement mechanics to ineffective cookie-cutter programs, many are left frustrated and without a clear path to success. Despite a saturated market of fitness apps and programs, few provide a holistic, tailored approach that merges corrective exercises with strength training and community support.
solution
Waughfit is a groundbreaking fitness app designed to address these challenges head-on. Created by PTA Kyle Waugh, the app combines decades of hands-on experience in biomechanics, mobility, and functional training with cutting-edge digital tools.
Born out of Kyle’s personal journey from debilitating injuries to becoming a movement specialist, Waughfit is more than just an app—it’s a philosophy. After years of chronic pain and a near-future of hip replacement at 24, Kyle defied the odds to rebuild his body and craft a holistic approach to fitness.
Today, Kyle bridges the gap between physical therapy and strength training, empowering users to live pain-free, move better, and thrive in their fitness journeys.

Features
All-in-One Training Hub: Access programs like Posture Solutions, Complete Physique, and future releases like Athletic Aesthetics 2025.
Free and Premium Tiers: Try the Lite version for free or upgrade to PRO for exclusive perks like live Q&As, member discounts, and premium programs.
Tailored Programs for All Levels: No matter your starting point, Waughfit’s programs adapt to your needs and goals.
How It Works
Choose Your Plan: Start with a free 7-day trial and explore the programs.
Select Your Program: Focus on posture, strength, or aesthetics—your choice, your pace.
Get Results: Build strength, improve mobility, and join a thriving community for continuous support.
year
2024
timeframe
28 days
tools
Photoshop, Figma, Squarespace
category
Branding and Identity
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